We provide ideas on how to promote hygiene standards and help increase the numbers of customers who come through the door or order online.
How it works
Better food hygiene and standards means both businesses and consumers benefit from our Food Hygiene Rating Scheme (FHRS).
We want food businesses to benefit from the Food Hygiene Rating Scheme (FHRS) and make the most of their food hygiene rating. One way to capitalise on a good rating is by including it in promotional activity and materials.
Using our imagery - logos, stickers, posters, leaflets and web banners. To help, we want food businesses to use our imagery, which can be found via the download links below, in any promotional activity.
Principles to follow
Food Hygiene Rating Scheme stickers are subject to UK trademark and may only be issued by local authorities operating the scheme. Food businesses are reminded that displaying an invalid rating or using this in any advertising or publicity material may constitute an offence under trading standards legislation, for example an offence under the Consumer Protection from Unfair Trading Regulations 2008.
All imagery can be used providing the following principles are followed:
- It should not be altered or amended without our prior permission.
- Our logo is integral in the design of the stickers and may be used in this context but permission must be sought from us before using our logo in any other context
- The use of the FHRS branding in promotional materials should not be seen as or portrayed as our endorsement of any individual food business, chain of food businesses, website or online application.
- Should the rating of any food business change at a subsequent inspection - the images being used should be updated or removed from any promotional materials in which they were featured, for example, menus or websites
The Brand Standard ensures there is consistency in implementation and operation of the scheme by local authorities. It provides local authorities in England with advice and guidance on all aspects of implementation and operation of the scheme.
The aim is to ensure that where food business establishments are rated under the scheme and where consumers see scheme branding, they can be confident that the local authority is operating the scheme as we intend.
The guidance, which was developed by the UK-wide Food Hygiene Ratings Steering Group, was first issued in 2010.
Examples of animated banners
Web banners for businesses and trades. All animated banners and static versions can be downloaded.
How to display a rating online
We provide a selection of food hygiene rating badges to display on your online digital services, including on websites, apps, social media and emails. The clever bit is that they automatically update if a rating or inspection result changes. To get the badges for a business, go the business's individual page within our search tool. The badge will link back to the business's individual page on our search tool.
Downloads for local authorities, and example leaflets
Example leaflet front covers
The front covers of two four-page leaflets can be seen below. The leaflets are for local authorities to share with businesses in their area, after including a local authority logo.
Food Hygiene Rating Scheme '5 rating' leaflet cover:
Food Hygiene Rating Scheme '5 rating' in Wales leaflet cover: